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Eventually, Fulcare¡¯s YouTube Ad is deleted

By Jung, Heung-Jun | translator Choi HeeYoung

20.07.15 12:03:39

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Fulcare's YouTube advertisement, controversy over the recommendation scene between consumers in pharmacies

Apologized for inappropriate video, and provide measures to prevent recurrence

The criteria of advertisement deliberations that cannot be recommended by pharmacists & Physicians

 ¡ãDeleted video capture

When Mennarini Korea's athlete's foot drug Fulcare¡¯s YouTube advertisement raised a problem saying that Ads excluded pharmacist skills, the pharmaceutical company deleted the video and began to rectify it.

The content of the controversial advertisement is a scene where Another patient who was waiting for a patient who visited the pharmacy for athlete's foot symptom recommends Fulcare.

Pharmacists protested that it was ¡°an advertisement that ignored pharmacies and pharmacists,¡± and on the morning of the 15th, some local pharmacist societies called for an immediate cessation of advertising.

When the controversy broke out, Menarini Korea apologized to the pharmacists for t

Jung, Heung-Jun(jhj@dailypharm.com)
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