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¡°30-year-old Novarsc is our pride¡±

By Eo, Yun-Ho | translator Byun Kyung A

20.11.12 15:28:53

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¡°Leading the market for three decades, Novarsc¡¯s brand power and relentless evolution propelled the brand¡±

Kicking off a new subsidiary Viatris next week


Norvasc (amlodipine) is not the world¡¯s first calcium channel blocker (CCB). However, it is undisputedly the most famous CCB.

Launched in 1990s, Norvasc was not the first-in-class but it instigated a notable change in the market with the first once-daily administration. Some say the drug marked the early beginning of the present convenient administration marketing.

A key hypertension drug market presence Novarsc is now celebrating its 30 year anniversary of marketing approval in South Korea. Surely it is an old drug, but it still has its high reputation firmly built around ceaseless evolution.

In 2017, Norvasc T was released to the market for the patients, who need am

Eo, Yun-Ho(unkindfish@dailypharm.com)
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