The novel oral anticoagulant (NOAC) market seems to be plateauing after enjoying consistent two-digit growth for years. The outpatient prescription market marked a growth of almost 20 percent until 2019, but the growth shrunk down to 3 percent last year.

Regardless of the decreased growth, Lixiana is still topping the market. Except for the market leader, the prescription performance by Xarelto, Pradaxa and Eliquis have dropped. The generics entering market seems to have critically affected Eliquis making a negative growth for the first time last year. Its generics are expanding their market presence from the second quarter in 2019.

◆NOAC market grows 3 percent making 184.3 billion wo