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The trend to advertise vaccines is diversity and young men

By | translator Choi HeeYoung

21.05.06 17:34:28

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With COVID-19, interest in preventing infectious diseases has increased

Young male models such as Jo Jung-seok, Jung Kyung-ho, Jo Se-ho, and Yoo Byung-jae in the spotlight

First Public TV Ad for Rotarix¡¤Boostrix

 ¡ãGSK Rotarix model Jo Jeong-seok, MSD Gardasil9 model Jeong Gyeong-ho, Yoo Byeong-jae, Jo Se-ho, and Pfizer Pharmaceutical PREVENAR13 model Choi Gwi-hwa

Vaccine advertisements by pharmaceutical companies are diversifying. Instead of the flu vaccine, it has diversified into vaccines for rota virus, pneumococcus, cervical cancer, and whooping cough. This is to raise awareness of vaccinations for vaccines that have not been well-known until now as interest in preventing infectious diseases has increased due to COVID-19. The main model was a young male entertainer.

According to the pharmaceutical industry on the 7th, MSD Korea is the most active. MSD selected singers Mommy Son, comedian Jo Se-ho and Yoo Byung-jae as models for the advertisement of the HPV virus (cervical cancer) vaccine Gardasil9 only last year. Also recently, actor Jung Kyung-ho was select

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