Will Lipitor Plus be able to continue Lipitor¡¯s legacy?
By Eo, Yun-Ho | translator Alice Kang
21.05.12 16:00:42
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Succeeds the original brand¡¦ with a reinforced first and second-line pipeline
Joint promotion with Jeil Pharmaceutical¡¦ will promote its better drug price, formulation and API
Recently, the use of combination therapy in dyslipidemia patients has become more than a strategic treatment option - it has become a main trend in the market.
In line with the trend, Viatris Korea, which has been leading the dyslipidemia treatment market with its ¡®Lipitor(atorvastatin), and Jeil Pharmaceutical have jointly launched ¡®Lipitor Plus,' a combination drug that contains atorvastatin and ezetimibe.
With many combination therapies containing the same substances already in the market, whe
Eo, Yun-Ho(unkindfish@dailypharm.com)
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