Whichever the cause, the decision of the Big Pharmas to ‘focus on their strengths’ is more than just a pretext for reorganizing their businesses. Setting a clear ‘theme’ can have a positive effect on the image of a company. Also, dividing its business does not mean a loss of drive.

However, such divisions will bring one company to lose its cash cow, and the other to lose its new product line. In this sense, the divisions will intensify companies’ competition for survival and movement to specialize their domain.


◆Reorganizing by theme for a reason=The theme of a company's pipeline leads to consistency of its message. For example, Pfizer’s Upjohn was a spin-off of its off-p