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Entry of generics halt Nexavar¡¯s sole lead in liver cancer

By Kim, Jin-Gu | translator Alice Kang

21.08.27 17:40:37

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1H sales of Nexavar drop from ₩10.3 billion to ₩5.6 billion¡¦ Impact of drug price cuts due to generic launch

Sales prospect dim due to the rise of competitor Lenvima and market entry of Tecentriq

 ¡ãProduct image of Bayer¡¯s hepatocellular carcinoma treatment Nexavar

Nexavar (sorafenib), which had been leading the liver cancer treatment market for over 10 years since its launch, has handed over its lead to ¡®Lenvima (lenvatinib)¡¯.

This was a combined result of Nexavar¡¯s drug price falling 30% due to the launch of its generics, and the rise in sales of its competitor Lenvima.

Nexavar¡¯s position in the liver cancer treatment market is expected to shrink further while competing with its generics as more products awaiting to enter the market.

¡ß1H sales of Nexavar drop from ₩10.3 billion to ₩5.6 billion¡¦ Impact of drug price cut

According to the pharmaceutical market research firm IQVIA on the 28th, Bay

Kim, Jin-Gu(kjg@dailypharm.com)
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