Dailypharm Live Search Close

Changes in sales and marketing of companies

By Moon, sung-ho | translator Choi HeeYoung

22.02.11 11:23:27

°¡³ª´Ù¶ó 0
Following Dong-A ST, Daewoong and Daewon Pharmaceutical have their own symposium for a week

In the midst of non-face-to-face sales and marketing topics, they are in the midst of serving key doctors in medical subjects

As the COVID-19 pandemic continues for more than three years, changes are also taking place in academic sales and marketing of pharmaceutical companies. Pharmaceutical companies are competitively holding events for doctors on a rich theme and scale comparable to academic conferences of medical associations. This is a self-rescue measure due to the decrease in promotional activities, such as the prolonged COVID-19 and the transition of academic conferences to online conferences. According to the medical and pharmaceutical industries on the 10th, it was confirmed that more and more domestic pharmaceutical companies are holding large-scale "online symposiums" reminiscent of major medical conferences.



The f

Moon, sung-ho(news@medicaltimes.com)
If you want to see the full article, please JOIN US (click)