Dailypharm Live Search Close

Verzenio makes "bid with verified data¡± against Ibrance

By | translator Alice Kang

22.03.16 12:06:35

°¡³ª´Ù¶ó 0
[Interview] Sr. Brand Manager Jihee Kim (Verzenio marketing team at Lilly Korea)

Second CDK4/6 inhibitor¡¦ chases Ibrance with its differentiated data

Have a consistent effect on patients regardless of menstrual status


The breast cancer treatment ¡®Verzenio¡¯ is working hard to expand its market. Although it is a latecomer in the CDK 4/6 inhibitor market, Lilly is showing confidence that it can bring different results from other previous treatments. In fact, Verzenio is pioneering the base of use of CDK4/6 inhibitors from metastatic breast cancer to early breast cancer based on its powerful data.

The cyclin-dependent kinases (CDK) 4/6 inhibitors that control cell division and growth selectively inhibit the proliferation of cancer cells. The drugs target human epidermal growth factor receptor 2 (HER2)-negative advanced or metastatic breast cancer, which accounts for 60% of all breast cancers. The drug that had opened t

(same@dailypharm.com)
If you want to see the full article, please JOIN US (click)