Multinational pharmaceutical companies are changing logos
By | translator Choi HeeYoung
22.03.16 06:00:22
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willingness to develop innovative new drugs
Sanofi changes signboards by integrating vaccine-specialty care division
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Organon Korea returns after 13 years of absence with a new logo, "Women's Health" starts anew.
Multinational pharmaceutical companies are trying to transform their image with new logos. Pfizer entered the unexplored area of mRNA and changed its logo in about 70 years. Sanofi also emphasized "one Sanofi" as an integrated brand logo. Analysts say that multinational pharmaceutical companies are expressing the spirit of science and innovation with new logos as they jump into areas where it is difficult to develop treatments. Sanofi-Aventis Korea announced on the 15th that it will remove the separate brands attached to each division and merge them into a single brand. Until now, the vaccine division has been ca
(same@dailypharm.com)
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