As the government decided to completely lift social distancing measures from today (18th), the pharmaceutical bio industry is also actively planning offline marketing events.

As large-scale offline events have been virtually impossible for nearly two years, marketers are raising expectations for changes caused by the move.

◆ Abolish social distancing in 2 years

On the 15th, Prime Minister Kim Boo-kyum announced that social distancing will be lifted from the 18th through a meeting of the COVID-19 Central Countermeasure Headquarters held at the Seoul Government Complex. After today, the limit on the number of private gatherings and restaurant business hours will be remove