Neutropenia drugs' sales affected by their sales partners
By Chon, Seung-Hyun | translator Alice Kang
22.06.07 06:17:56
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Boryung to co-promote Neulasta from this year¡¦ had previously sold Neulapeg
Neulasta¡¯s Q1 sales increase 5%... takes the lead in just 2 quarters
Neulapeg loses its lead with sales dropping 7.4% from the previous quarter
GC Pharma and Kyowa Kirin are fiercely competing for the lead in the neutropenia treatment market in Korea. At the end of last year, GC Pharma¡¯s Neulapeg had risen to the lead for the first time in 7 years, but Kyowa Kirin has again taken over the lead with Neulasta. The addition of Boryung¡¯s sales power to the products is affecting the sales rank of the two drugs in Korea.
According to the pharmaceutical market research institution IQVIQ, Neulasta sold the most and raised ₩6.5 billion in sales in the neutropenia treatment market in Q1 this year. Rising 4.9% YoY, Neulasta took back the lead that it had lost to Neulapeg in Q4 last year.
Neutropenia treatments prevent cancer patients f
Chon, Seung-Hyun(1000@dailypharm.com)
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