Sanofi¡¯s Allegra dominates OTC¡¤ETC drug market
By Nho, Byung Chul | translator Alice Kang
22.06.24 06:20:00
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Fexofenadine 120mg dose accounts for over 60% of the OTC market
Original drug shows strength in the ETC market as well¡¦ its generic Fexonadine make ₩1 billion externally
The market is virtually monopolized by the original drug, Sanofi¡¯s Allegra Tab., with the total market estimated to be in the ₩8 billion range.
One aspect to note is that the high-dose 120mg Allegra Tab. is listed for reimbursement as an OTC, and the other 180¡¤60¡¤30mg strengths of Allegra are distributed and prescribed as ETCs in Korea. This is analyzed as a strategic decision made by the company in consideration of the clinical protocol, design, and efficacy of its drug.
Alle
Nho, Byung Chul(sasiman@dailypharm.com)
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