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Will Celltrion Pharmaceutical voluntarily cut down on Godex?

By Nho, Byung Chul | translator Choi HeeYoung

22.07.09 06:00:38

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Voluntary price cuts to single drugs with the same main ingredient

Even if it is lowered to 371 won ¡æ 144 won, sales can be recovered according to sales strategy


Celltrion Pharmaceutical's Godex is on the verge of being expelled from insurance registration, and it is expected to cut voluntary drug prices at the level of comparative drugs as the last defense measure to maintain benefits. The reason why Celltrion Pharmaceutical's strategy is drawing attention is that if Godex, which looks like 60 billion won, is deleted, it is inevitable to lose about 20% of its total sales, which is expected to make every effort to maintain insurance drugs through clinical utility proof. Godex was not recognized for the appropriateness of the benefit at the 7th review of the Pharmaceutical Benefit Evaluation Committee held on the 7th, but the final results may change depending on the evaluation

Nho, Byung Chul(sasiman@dailypharm.com)
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