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The synergy between strengths & strengths

By Kim, Jin-Gu | translator Kim, Jung-Ju

23.07.04 12:10:53

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Co-promotion contracts between companies, more than 10 cases this year alone, is a new trend established?

The synergy of sales force in specialized areas of each pharmaceutical company


The number of domestic pharmaceutical companies collaborating to jointly sell drugs has increased significantly. In the past, drug co-promotion contracts were mainly concluded between multinational pharmaceutical companies and domestic pharmaceutical companies.

In the pharmaceutical industry, it is interpreted as a result in which the needs of both sides are well-matched. Companies with relatively weak sales power can enjoy the effect of increasing sales and securing customers by collaborating with companies that have expertise in a specific area. Companies entering the market through joint sales can expect the effect of expanding their product lineup. Here, it is analyzed that it can be relatively adva

Kim, Jin-Gu(kjg@dailypharm.com)
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