The synergy between strengths & strengths
By Kim, Jin-Gu | translator Kim, Jung-Ju
23.07.04 12:10:53
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Co-promotion contracts between companies, more than 10 cases this year alone, is a new trend established?
The synergy of sales force in specialized areas of each pharmaceutical company
In the pharmaceutical industry, it is interpreted as a result in which the needs of both sides are well-matched. Companies with relatively weak sales power can enjoy the effect of increasing sales and securing customers by collaborating with companies that have expertise in a specific area. Companies entering the market through joint sales can expect the effect of expanding their product lineup. Here, it is analyzed that it can be relatively adva
Kim, Jin-Gu(kjg@dailypharm.com)
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