Pharmas face sales challenges and rebate monitoring
By Son, Hyung-Min | translator Kim, Jung-Ju
24.04.02 05:50:55
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Starting April 1, tertiary hospitals and outpatient clinics will shorten their working hours… Pharmaceutical and medical devices company may experience an inevitable decline in sales
The majority of symposiums and consultation vists have been cancelled…’Limited marketing activities’
Finding new clients and sales visits are challenging..Some clinics have asked pharmaceutical industry employees not to make visits
As the ongoing feud between the medical community and the government over the medical school quota continues, the pharmaceutical industry faces the full impact. In addition to major hospitals, outpatient clinics have shortened working hours, making it difficult for some pharmaceutical company employees even to meet medical professionals. Sales and marketing department employees express concerns about the immediate impact on performance.
Industry sources reported on April 2 that the Korean Medical Association (KMA) has decided to shorten doctors’ working hours in outpatient clinics to 40 hours per week. Starting April 1, outpatient clinics will voluntarily shorten their working hours for late nights and w
Son, Hyung-Min(shm@dailypharm.com)
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