Korean pharma companies accelerate global market entry
By Heo, sung-kyu | translator Kim, Jung-Ju
24.04.15 08:47:38
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Yuyu Pharma, etc. pioneers new markets through overseas approvals
Makes efforts to enter the market indirectly through networking activities such as signing agreements
Domestic pharmaceutical companies are targeting the Southeast Asian and Latin American markets as a bridgehead to their entry into the global market.
As these are still emerging markets, the companies believe that they can secure relative competitiveness in those markets. For this, the companies are exploring the market through various strategies such as seeking local approvals or indirect entry through agreements, among others.
The reason the companies are primarily targeting these emerging m
Heo, sung-kyu(lib6983@dailypharm.com)
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