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Korean pharma companies accelerate global market entry

By Heo, sung-kyu | translator Kim, Jung-Ju

24.04.15 08:47:38

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Yuyu Pharma, etc. pioneers new markets through overseas approvals

Makes efforts to enter the market indirectly through networking activities such as signing agreements

Domestic pharmaceutical companies are targeting the Southeast Asian and Latin American markets as a bridgehead to their entry into the global market.

As these are still emerging markets, the companies believe that they can secure relative competitiveness in those markets. For this, the companies are exploring the market through various strategies such as seeking local approvals or indirect entry through agreements, among others.


According to industry sources on the 15th, pharmaceutical companies in Korea have recently started to accelerate their efforts to enter the Southeast Asian and Latin American markets.

The reason the companies are primarily targeting these emerging m

Heo, sung-kyu(lib6983@dailypharm.com)
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