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Hugel signs distribution partnership agreement with Benev

By Nho, Byung Chul | translator Kang, Shin-Kook

24.07.02 05:06:01

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Will collaborate in marketing, sales, education, and research...aims to occupy 10% market share within 3 years

Competed product production for the U.S. market...will engage in full-scale sales after initial release at the end of July



The global total medical aesthetics company Hugel(Chair: Suk-yong Cha) will officially enter the U.S. market through a strategic partnership with the U.S.-based Benev Company.

The company began discussions on a partnership to sell its botulinum toxin product ¡®(Letybo, Korean brand name: Botulax)¡¯ in the U.S. in August last year, and finally decided to collaborate with Benev out of a total of 5 companies that had been competing for Hugel¡¯s product.

Established in California in 2000, Benev is an aesthetic company that researches, manufactures, and sells innovative aesthetic medical products such as exosomes, PDO threads, and radiofrequency micro-needles. It is one of the fastes

Nho, Byung Chul(sasiman@dailypharm.com)
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