Which company will distribute Bayer's 'Canesten·Bepanthen'?
By Nho, Byung Chul | translator Hong, Ji Yeon
24.09.12 06:00:15
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Bayer is considering whether to renew an agreement or to change distributor
Daewoong Pharm·Chong KunDang·Yuhan·Dongwha Pharm are being discussed
Canesten and Bepanthen generated KRW 3.7 billion and KRW 8.9 billion in sales last year, respectively
▲Bayer is searching for a new distributor to distribute its OTC medicines, including Canesten and Bepanthen.
As the co-promotion agreement between Bayer and Il Dong Pharmaceutical for over the counter (OTC) medicines is set to expire, it gathers attention whether the company will renew the contract.
According to industry sources, Bayer is searching for a new distributor to distribute its OTC medicines, Canesten and Bepanthen. Il Dong Pharmaceutical has been responsible for the distribution of Bayer's OTC medicines.
In 2013, Bayer signed a co-promotion agreement for five OTC medicines, including ▲Canesten Cream (antifungal cream)·Vaginal tab (vaginal infections)·Dusting Powder (antifungal treatment for children) ▲Elevit Pronatal Tab (multivitamin for women who are pregnant) ▲Bepanth
Nho, Byung Chul(sasiman@dailypharm.com)
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