Yuyu Pharma, which developed a 60mg OTC drug containing the antihistamine fexofenadine, is now seeking to enter the specialty drug market.

Currently, only Handok, the original drugmaker, and Hanmi Pharm own a 180 mg fexofenadine product, but Yuyu Pharma is expected to barge in and pave its way into the two-drug market with its new product.

According to industry sources on the 20th, Yuyu Pharma’s Fexoone Tab. 180mg (fexofenadine hydrochloride) will be reimbursed as of the 1st of next month. The upper insurance price ceiling was set at KRW 309 per tablet, which is cheaper than Handok’s Allegra Tab 180 mg (KRW 310) and Hanmi Pharmaceutical’s Fexonadine Tab 180 mg (KRW 314).